Digital Marketing Optimization Manager
Remote
Full Time
Experienced
At Improveit Home Remodeling, we are driven by a relentless commitment to growth, innovation, and delivering exceptional experiences for both our team members and valued customers. As an award-winning leader in the home remodeling industry, we are passionate about transforming homes while fostering a dynamic, results-driven culture that empowers leaders to grow. Our 2025 theme, "Thrive in '25: Unstoppable Together," embodies our dedication to success through collaboration, innovation, and a data-driven mindset.
Position Summary
We are seeking an experienced, data-driven Digital Marketing Optimization Manager to join our team and lead our conversion rate optimization (CRO) efforts across all digital marketing channels. This role is responsible for maximizing lead conversion into appointments through continuous testing, data analysis, and optimization of paid lead sources, organic leads from our website, email and SMS campaigns, landing pages, call center scripts, in-home presentations, and other key parts of the conversion funnel.
The ideal candidate has a strong background in digital marketing, funnel metrics and related analytics, A/B testing, and conversion rate optimization (CRO) with experience working in high-volume lead generation environments. You will be responsible for developing a robust testing strategy and implementing data-backed improvements that drive higher conversion rates and revenue growth from leads we've received.
Key Responsibilities
Who We Are
Serving the needs of homeowners since 1989, Improveit! Home Remodeling is a leading replacement contracting company headquartered in Columbus Ohio. Markets served include Columbus, Dayton, Cincinnati, Louisville, Lexington, Southern Indiana and Nashville. We specialize in replacement windows, bathroom remodeling and kitchen transformations. BBB-Accredited and 24-time Consumers’ Choice Awards Winners, we’ve completed over 60,000 jobs with about one in four of those being repeat customers.
We foster a culture focused on winning and our passion is deeply rooted in continuous improvement. We seek leaders who are interested in developing leaders. For us, “Improveit” is more than a name – it’s an attitude that governs all that we do for our staff, our customers, and our communities.
We value curiosity, passion, continuous improvement, and the relentless pursuit of excellence. If you're a data-obsessed marketer with a passion for optimizing digital experiences and driving measurable business impact, we want to hear from you! Apply today to become a key driver of our success at Improveit Home Remodeling.
Position Summary
We are seeking an experienced, data-driven Digital Marketing Optimization Manager to join our team and lead our conversion rate optimization (CRO) efforts across all digital marketing channels. This role is responsible for maximizing lead conversion into appointments through continuous testing, data analysis, and optimization of paid lead sources, organic leads from our website, email and SMS campaigns, landing pages, call center scripts, in-home presentations, and other key parts of the conversion funnel.
The ideal candidate has a strong background in digital marketing, funnel metrics and related analytics, A/B testing, and conversion rate optimization (CRO) with experience working in high-volume lead generation environments. You will be responsible for developing a robust testing strategy and implementing data-backed improvements that drive higher conversion rates and revenue growth from leads we've received.
Key Responsibilities
- Lead the strategy and execution of conversion rate optimization (CRO) across all digital marketing channels, including paid search, social and organic leads, email nurture campaigns, SMS marketing, landing pages, call center scripts, and any other key points in the conversion funnel.
- Analyze lead performance data to identify bottlenecks in the conversion funnel and develop strategies to increase booked appointments.
- Develop and manage a robust A/B testing framework to optimize messaging, creative elements, landing pages, and other touchpoints in the customer journey.
- Collaborate with marketing, sales, call center, and other supporting teams to align strategies that improve lead quality, engagement, and conversion rates.
- Utilize marketing automation tools, CRM platforms, and analytics tools to track and measure the effectiveness of campaigns and optimizations.
- Drive segmentation and personalization efforts to enhance lead nurturing and engagement strategies.
- Optimize landing pages and form experiences to maximize conversion rates and reduce dropoff.
- Monitor key performance indicators (KPIs) and generate actionable insights to continuously improve marketing effectiveness.
- Stay up to date on industry trends and emerging CRO technologies to keep Improveit at the forefront of digital marketing innovation.
- 3 - 5+ years of experience in digital marketing, CRO, or performance marketing, with a strong focus on lead conversion optimization.
- Proven track record of managing and executing A/B testing and optimization strategies that drive measurable improvements in conversion rates.
- Strong analytical skills with experience working in Google Analytics, marketing automation platforms (Salesforce Marketing Cloud, etc.), and A/B testing tools (Google Optimize, Optimizely, etc.).
- Experience in email marketing, SMS marketing, and landing page optimization to drive lead nurturing and conversion.
- Familiarity with CRM platforms (Salesforce) and call center script optimization.
- Ability to interpret complex data sets and translate insights into actionable strategies.
- Strong collaboration skills to work cross-functionally with marketing, sales, and operations teams.
- Self-motivated and results-driven, with a passion for testing, learning, and continuously improving performance.
- Be part of a high-growth, data-driven marketing team that values innovation and results.
- Lead high-impact optimization initiatives that directly drive revenue and business success.
- Work in a fast-paced, collaborative environment where your expertise will shape the future of our marketing strategy.
- Enjoy a culture of support, development, and growth, where your contributions are recognized and rewarded.
- Highly Competitive Salary & Bonus Opportunities
- Paid Time Off (vacation, Holiday, sick time)
- Health Benefits (Medical/Dental Coverage Options)
- 401K Savings Program with Employer Matching
- AFLAC Supplemental Insurance
- Career Advancement Opportunities
- Positive, Collaborative and Result-Oriented Culture
- Strong Commitment to Employee Growth & Success
- Contests & Fun Culture Initiatives
- Beautiful Gahanna, OH area offices
- Advanced Technology Tools
- Stability of a 35-Year Industry Leader
Who We Are
Serving the needs of homeowners since 1989, Improveit! Home Remodeling is a leading replacement contracting company headquartered in Columbus Ohio. Markets served include Columbus, Dayton, Cincinnati, Louisville, Lexington, Southern Indiana and Nashville. We specialize in replacement windows, bathroom remodeling and kitchen transformations. BBB-Accredited and 24-time Consumers’ Choice Awards Winners, we’ve completed over 60,000 jobs with about one in four of those being repeat customers.
We foster a culture focused on winning and our passion is deeply rooted in continuous improvement. We seek leaders who are interested in developing leaders. For us, “Improveit” is more than a name – it’s an attitude that governs all that we do for our staff, our customers, and our communities.
We value curiosity, passion, continuous improvement, and the relentless pursuit of excellence. If you're a data-obsessed marketer with a passion for optimizing digital experiences and driving measurable business impact, we want to hear from you! Apply today to become a key driver of our success at Improveit Home Remodeling.
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