Director of Field Marketing
About Improveit:
Improveit Home Remodeling is a 35-year industry leader in home improvement, known for high-quality products, an unmatched customer experience, and a culture built on performance, development, and fun. Our team is competitive, family-oriented, and driven by the shared goal of growth — both personally and professionally.
We’re expanding in Charlotte and seeking a proven Director of Field Marketing to build and lead our local field marketing and canvassing operations.
Position Overview:
The Director of Field Marketing will oversee all lead generation efforts within the Charlotte market — including events, retail partnerships, and neighborhood canvassing. This leader will be responsible for recruiting, training, and managing a team that consistently drives high-quality leads to the sales organization.
This is an on-site, hands-on leadership role ideal for a driven, metrics-minded professional who thrives in a fast-paced, high-performance culture.
Key Responsibilities:
Build, lead, and develop a high-performing team of field marketers, event specialists, and canvassing leaders.
Execute and optimize all local field marketing programs — home shows, retail events, partnerships, and door-to-door initiatives.
Achieve and exceed weekly and monthly lead generation targets.
Partner closely with Sales Leadership to ensure lead quality, conversion rates, and performance alignment.
Manage staffing, scheduling, and logistics for all local marketing operations.
Track performance metrics and implement data-driven improvements.
Drive motivation, culture, and accountability within the Charlotte marketing team.
Act as a brand ambassador for Improveit in the local community.
Qualifications:
5+ years of experience in field marketing, canvassing, or events leadership (home improvement or consumer-facing preferred).
Demonstrated success leading and scaling local teams.
Proven ability to hit aggressive performance targets in a metrics-driven environment.
Strong leadership, coaching, and communication skills.
Excellent organizational and problem-solving abilities.
Willingness to work evenings and weekends as needed for events and canvassing operations.
What We Offer:
Competitive base salary + performance bonuses
Full benefits package (medical, dental, vision, 401k)
Leadership training and career advancement opportunities
A supportive, energetic, and success-driven culture
The opportunity to shape and grow the Charlotte market